We started this company to make things better.

Work isn’t working. Not for bosses, not for employees, and not for the people waiting for those people to come home at the end of the night.

We want to make things better. Yes, for bosses. But not only for bosses. For everyone.

We have this sense that if you can fix the boss layer, you can make life better for the people working in their organizations. You can transform entire companies, set a higher bar, and eventually transform work across whole industries.

The most direct expression of our desire for change is in is the work we do. The way we talk to bosses. The places where we push them to own the responsibility of their roles. The skills we give them to manage their organizations, and themselves, with integrity and respect.

But it’s not just what we teach others. It’s core to how we run our own business.

Our employee handbook says,

The decisions we make as individuals and as an organization have profound impacts on the world in which we live. Our guiding principle for any decision we make, particularly around how we consume products and services, is that we should be deliberate about those impacts. As a matter of policy, a key input into the decisions we make should be that we minimize negative impacts, and foster positive ones, wherever we can.

Our office is wheelchair accessible, with gender inclusive washroom options, and private space for prayer or pumping. We give preference during vendor selection to local woman-, minority-, and indigenous-owned businesses. We donate a minimum of 1% of profits annually to causes that speak to the issues we wrote about in our manifesto.

We recognize the active role that Canada’s corporate sector has to play in Truth and Reconciliation, and have made a version of our TRC policy public, here.

We also believe that every leader has the ability and the responsibility to reduce their climate impacts. It’s why our offices and training space are 100% powered by low-impact renewable energy via bullfrog power.

We are proud to be a Living Wage employer. It’s one of the ways we live the values and practices we talk with bosses about, partially as a matter of integrity, and partially to prove that it’s possible. You can’t teach accountability without taking accountability. 

We are also proud to be a Certified B Corporation. B Corps are businesses that meet the highest verified standards of social and environmental performance, transparency, and accountability.

It is not an easy test to pass. Raw Signal Group has been a certified B corporation since 2019, and most recently re-certified in 2023 with a substantially higher score, including scope 2 carbon neutrality.

We built Raw Signal Group from a place of optimism, and we’re still learning and growing and looking for ways to make things better.