Train Your Managers
The dirty little secret of leadership development is that 75% of all training efforts fail. This is abysmal.
We should talk about why

Too boring, too theoretical. Not applicable, not relevant. Not evidence-based. Or downright patronizing. Training your leaders is high stakes, and if it fails, you burn money, time, and credibility.
But rolling along with an untrained or under-equipped management team carries its own risks.
The measure of a training program is not whether people liked the pastries. It’s whether it has lasting impact in the business.
1
Lasting impact starts with relevance.
Tools you can learn on Tuesday and put into practice on Wednesday. That’s how you build new muscles and change entire cultures in months, not years. It’s the difference between a pleasant-enough learning experience and a profoundly transformational one.
2
Expertise matters.
So does credibility.
We are not grad students with clipboards, nor part-time facilitators with a tackle box of dry-erase markers. We are seasoned operators, skilled executives, and world experts at getting your smart, struggling bosses to grapple with how they lead.
3
We don’t build silos into our training.
When you train functions separately, you reinforce silos. When you train cross-functionally, you smash them. You get shared language, shared accountability, and communication flowing across the entire org. A unified team is an unstoppable team.
Private programs
Shared language, cross-functional accountability, and concrete skills for your entire organization.
It’s what we do.
Johnathan and Melissa are the founders of Raw Signal Group, best-selling authors, and world experts on management and leadership.
If you’ve ever read a fighty piece that challenged everything you thought you knew about work or leading teams, there’s a really good chance they wrote it. Since 2017, they have helped thousands of leaders across the globe, from new managers to the C-suite, show up with more confidence and competence in how they lead.
Prior to Raw Signal Group, the pair spent 20 years working in tech. They met in the early days of the web and still get annoyed any time someone is wrong on the internet.

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Need a sounding board to figure out the right program for your team?
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First Round Review
Your Startup’s Management Training Probably Sucks — Here’s How to Make it Better
The First Round team reached out to us to understand why startups are so bad at management training. The resulting, in-depth Q&A breaks it all down.
Kind words
“Our team is full of new managers, so bringing in Raw Signal Group was a way for us to give a high-level overview of what management is, while also drilling deeper on key topics like holding effective one-on-one meetings, and how to provide feedback. We’ve noticed a huge improvement in our internal processes and approach to management since our sessions, and I would suggest RSG to any team looking to level up their managers – regardless of whether they’re new managers looking to learn from the ground up, or seasoned managers who need to get out of bad habits.”
managing director,
marketing agency
This afternoon I got a share-out from my team of our latest engagement survey results. I decided to take a little screen-shot for you – and I hope it puts a smile on your face as you go into the weekend. I think the numbers say it all, but wanted you to know that we have seen some absolutely massive improvements in how our team feels about our management practices since going through training.”
president,
tech org
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We love this stuff. Let’s talk.
1 (844) 979-0774
hello@rawsignal.ca
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